citrón:ade design

Project Sheet

Either use the following form to fill out my Project Sheet or download an editable version [Word] and email it to me. I look forward to hearing about your organization and its design and communication goals!

Feel free to skip any questions you feel are not relevant to your project(s). Fields marked with a * are required.

General Information

First Name *

Last Name *

Email *

Phone Number

Background

Company Name

Briefly describe your organization

What type of advertising / marketing have you done or do you plan to do?

Please describe your primary audience. Be as detailed as possible in profiling your target audience. Describe more than one type if appropriate.

Please use a few adjectives to describe your organization’s image. (Examples: classy, friendly, honest, corporate, innovative, playful, prestigious, modern, humorous, etc . . . )

What general message do you want to send to your audience with your promotional materials?

Identity Design

What type of imagery comes to mind when thinking about your organization?

How and where will your logo be used? (Examples: large scale — billboards, small scale — website)

What type of mood / tone should your identity convey? (Examples: energetic, calm, happy, inspirational, etc . . . )

Are there any colors or graphic styles that you find compelling?

Website Design

Do you have a current or desired web address?

If you have an existing website, how important is it to maintain the current look, feel and branding?

Have you mapped out your new website (outlining sections and sub-sections for example)? Or is this something you would like me to help with?

What keywords would you use to describe your website? Think about how a typical user might search for your site using a search engine (Ex: Google).

What are the primary business objectives of your website?

List any competitor urls and how you might differentiate yourself from these companies.

List any urls of websites that you find appealing. These sites do not have to relate to your organization. What specifically do you like about them? (Ex: style, organizational tools, color palette, ease of use, etc . . . )

Will the new site have a designated administrator? If so, can you give me an idea of their technical ability?

Do you have a proposed date to launch the new site?

Anything else?

Please feel free to provide any additional information.